Know What To Say

Today the following, quite frankly, disturbing news appeared on my social media feed: Harrow schoolboy died from single punch after telling club promoter: ‘You’ll work for me one day’ It not only demonstrates the power…

One Powerful Line To Persuade Patients

Here is a short story with mind-changing consequences. I was recently approached by someone on a night out while having a drink with friends. I knew what the person was going to say and I initiated the conversation first:…

The Dentist HackBook Of Selling

Get the Hackbook on: A compelling collection of selling hacks which successful dentists use – straight from the dark corners of Neuroscience! You think you know what your patients want and need? Wait until you’ve read this!   “Don’t…