Know What To Say
Today the following, quite frankly, disturbing news appeared on my social media feed: Harrow schoolboy died from single punch after telling club promoter: ‘You’ll work for me one day’ It not only demonstrates the power…
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One Powerful Line To Persuade Patients
Here is a short story with mind-changing consequences. I was recently approached by someone on a night out while having a drink with friends. I knew what the person was going to say and I initiated the conversation first:…
4 Reasons Why Patients Wouldn’t Buy Teeth Whitening
Let’s face it — many suitable patients don’t buy your teeth whitening service. The question is — why not? Why would people not pay for a better-looking smile? Even if you provided teeth whitening for free, would these patients…
The Dentist HackBook Of Selling
Get the Hackbook on: A compelling collection of selling hacks which successful dentists use – straight from the dark corners of Neuroscience! You think you know what your patients want and need? Wait until you’ve read this! “Don’t…